About Us

NXT ERA was founded by former college and professional athletes who understand the demands of the game and the business behind it. Our leadership team has managed brand growth for elite talent, negotiated nearly a billion dollars in corporate partnerships, and built trusted relationships with families and coaches across the country.

We work with athletes who expect to go pro and with families who want the right support in place from the beginning.

We do not operate like a traditional agency. We act as your front office.

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Rob Hollomon

Co-Founder & EVP, Athlete Relations

Former NFL athlete and All-American running back with deep expertise in brand management and athlete development. Rob built his post-playing career managing NFL talent, leading athlete marketing initiatives, and serving as General Manager of the Big 5 TBT team. He drives marketing strategy, brand growth, and long-term relationship building to help athletes extend their success beyond the field.

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Christopher Williams

Co-Founder & EVP, Career Placement & Strategic Partnerships

Former Division I football player with over a decade of experience in enterprise sales, brand strategy, and corporate partnerships. Chris has worked with industry leaders including Verizon, Oracle, and Myers Holum, driving revenue growth and brand alignment initiatives. He connects athletes with high-value corporate opportunities, ensuring long-term career development beyond sports.

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Blaise Rosati

Co-Founder & Chief Operating Officer

Former Division I Offensive Lineman who built a decade-long career in high-stakes negotiation, business development, and operational leadership. Blaise has led major enterprise transactions across Fortune 100 and Fortune 500 companies, specializing in deal-making, brand building, and scaling growth initiatives. In addition to co-founding NXT ERA, he founded and operates a cybersecurity services company, reinforcing his ability to build trusted, scalable businesses across industries. His background in global sales and passion for football fuel his mission to help athletes build sustainable brands, maximize career opportunities, and transition successfully beyond the game.

What We Do

Full-Career Strategy for a Select Group of Athletes

Career and Deal Strategy:

We guide recruiting choices, structure NIL agreements, evaluate funding opportunities, and align decisions with long-term goals.

Media and Brand Development:

We produce professional content and manage athlete branding across social, digital, and sponsor platforms.

Family and Life Guidance:

We support parents and guardians with clear insight into academics, offers, and career transitions.

Post-Sport Career Placement:

We help athletes prepare for life after competition through mentorship and corporate access.

Who We Work With

We partner with elite athletes across football, basketball, track, and more. Every athlete we work with is chosen for their talent and mindset. We keep our roster small so we can deliver full-career leadership and personal attention. If you are committed to doing things the right way, we are ready to build around your goals.